FIJET CROATIA MEMBERS PARTICIPATED EUSAIR COMMUNICATION ACADEMY , HELD IN THESSALONIKI, 4-7 JULY , 2023
One of important projects Eusair Facility Point Fijet Croatia participate from 2021. Eusarr has projects with many possibilites. One of them was Eusair Communication Academy held in Thessaloniki, on 4-7 Jul, 2023.
The EU Strategy for the Adriatic and Ionian Region is one of the four EU macro-regional strategies, besides the EU Strategy for the Baltic Sea Region (2009), the EU Strategy for the Danube Region (2011) and the EU Strategy for the Alpine Region (2016). The EUSAIR covers ten countries: four EU Member States (Croatia, Greece, Italy, Slovenia) and six non-EU countries (Albania, Bosnia and Herzegovina, Montenegro, North Macedonia, San Marino, Serbia).
The Strategy was jointly developed by the Commission and the Adriatic-Ionian Region countries and stakeholders, which agreed to work together on the areas of common interest for the benefit of each country and the whole region.
Fijet Croatia understood the importance of effective communication in engaging stakeholders and the interested public,and that is precisely what Eusair Facility Point seeks to achieve. Fijet Croatia is agreed that the countries are aiming to create synergies and foster coordination among all territories in the Adriatic-Ionian Region in the thematic areas/ pillars: Ministry of Tourism of Croatia is responsible of Pillar 4- sustainable tourism. With Ministry of tourism and Interreg Eusair Facility Point, Fijet Croatia started media support of mutual interest with high relevance for the Adriatic-Ionian countries, being it common challenges or opportunities.
As a project Media Partner, Fijet Croatia participated the Presentation of Eusair Facility Point Project, organized by Ministry of Tourism( Coordinator for Sustainable tourism-Pillar 4) and Interreg Eusair Facility Point in 2021. Thanks to our members Biljana Bekic and Andrija Rudic who are in charge of this Eusair Facility Point Project in Croatia.
Cooperation cannot take place without communication, and communication is an interactive and dynamic process that requires knowledge and specific skills that must be constantly invested in. Fijet Croatia Journalists Slobodan Kadic and Antoaneta Simunovic are choosed journalists by Project Management of Centre for European Perspective located in Slovenia. They attended EUSAIR 2nd Communication Academy held in Thessaloniki 4-7 July, 2023.
The training was a continuation of EUSAIR Communication Academy, a three-part capacity-building program that took place in 2023.Whereby the first edition focused on the tools and techniques needed for effective digital communication, EUSAIR Communication Academy 2.0 focused on explaining complex and abstract issues in a simple, comprehensible, and persuasive way. The participants gaind the critical skills and tools to support them in effectively communicating EUSAIR to the stakeholders and interested public. Participants were attending the EUSAIR Communication Academy are EUSAIR key implementers, government communicators, and journalists.
During a two-day programme 30 participants from EUSAIR countries attended communication workshops on the topics of simplifying messages and simplifying language, leveraging AI tools for communication purposes as well as effective communication with the media. The theory will be applied to practical tasks conntected to EUSAIR and its communication, such as developing EUSAIR key messages and writing press releases.
The official programme of the EUSAIR Communication Academy was combined with a rich informal programme aiming to foster an environment for experience sharing among diverse participants. As journalists, they have the message that it was very important for their job. As Slobodan and Antoaneta said: This professional education and training for journalists was one of the most valuable assets of media environment, recommended to all National Associations in this Adriatic Jonian region to make a partnership with home representatives of Eusair projects for the next educations. Thanks to Slobodan and Antoaneta for Academy reports.
With kind regards,
Tina and Marijana